28. April 2013
We are helping marketers target their messages in better, more relevant and precise ways using Big Data. This is how it works:
- We make an on-line offering / campaign utilizing your own or our vast database of Facebook users using a specialized application.
- We collect and compare Facebook profile data to respective customers’ real life or on-line purchasing behavior.
- We draw up exact profiles of your customers based on pre-specified targets (most likely buyers of your products, biggest spenders, etc). Profiles are determined using the innovative tools in predictive analytics and data mining.
- Next time a customer registers to you loyalty program or checks your on-line store, we tell you exactly how likely is he/she to buy anything, what would he/she most likely buy and how much is he/she willing to spend.